In the first 27 days of October, its DAUs rose 14% year over year to 57.8 million, its cumulative engagement hours grew 11% to 3.6 billion, and its bookings increased by an estimated 13%.

That growth has continued into the fourth quarter.

That growth also ended a two-quarter streak of declining bookings that rattled investors in the first half of the year. Its average hours engaged increased 20% to 13.4 billion, compared to its 16% growth in the second quarter.Īs a result, its bookings (a more accurate gauge of its underlying growth than its revenues since it measures its direct Robux sales) increased 10% year over year to $702 million on top of its 28% bookings growth a year earlier. Most of that growth was driven by those 17 to 24 years old (22% of its total DAUs), which indicates it's successfully expanding beyond its core audience of tween users. It's also still gaining users at an impressive rate in a post-pandemic world: Its daily active users (DAUs) grew 24% year over year to 58.8 million in the third quarter of 2022, representing an acceleration from its 21% growth in the second quarter. Roblox's simplicity made it popular with tween users - especially throughout the pandemic as they spent most of their time at home - and a promising place for brands to set up metaverse-based ads. They can share those creations with other users and monetize them with an in-game currency called Robux. Roblox's platform enables users to create games and experiences with a simple block-based system that doesn't require coding knowledge. Roblox's bulls will argue that the company is innovative, growing, and reasonably valued. To determine whether it's worth buying again, let's weigh three reasons to buy Roblox against three reasons to sell it. That steep decline burned a lot of investors, but Roblox's stock might look like a tempting turnaround play at these levels.

Roblox buy stock